Why Me, Why Now, Why Wine?

Michael Perman • December 26, 2024

As a writer and Sommelier, adding a new perspective to the 8,000-year history of wine is a daunting task, but one that is fueled by an abundant source of inspiration that has come before me. I am a humble drop in the ocean of wine, a mere Sommelier who adores and respects the 250 + Master Sommeliers in the world, with a full appreciation of what is required to become a Master. As challenging as becoming a physician or an attorney.

My unique place in the universe of wine

My place in the universe of wine, and what I love to write about, is the intersection of wine and sensory delights. Wine for me is an irresistible magnet that, once implanted in the psyche, presents an energy field that is impossible to reverse.

My stories are about the emotion of wine, the sensations wine creates, oozing from the tapestry of flavor, the vivid palette of hues, the magnificent senses of place leading us to the verdant valleys, the high deserts, the steep shale cliffs, and the foggy bottoms that all contribute our luscious narratives.

Join the Ride

I will immerse you and transport you to a dreamy wonderland of wine, with graphic descriptions, culinary pairings, creation stories, and environments in which wine is imbued. practical advice on how to select, curate, and pair wines. If you love to get your imagination turned on, then come with me on this ride!

My first real bottle of wine , not counting kosher wine at Passover served four times in tiny port glasses, was a Chateau St. Georges, a modest St. Emilion Merlot blend that I ordered at the Old English Room in Pfister Hotel in Milwaukee Wisconsin, taking my older sister for dinner when I was 15 years old. Asking for proof of ID in Wisconsin in the 1960’s was just not a thing, there wasn’t really a drinking age in Wisconsin at the time.

Old English was a classic dark leather, red carpet, mahogany joint, perfect for a 15 year-old and his sister. I think I even lit up a cigar. I picked the wine because a sommelier recommended we pair St. George with our Beef Wellington, and the label looked authentic but I had no idea if this was a good wine or not. Chateau St. Georges pretty good St. Emilion wine and the experience itself was thrilling.

Napa Boondoggle, Age 20

As the editor of my Hotel/Restaurant University at Michgan State I convinced my Dean to send my friend Kelly, and me to Napa, in 1976 to explore the emerging wine region. Shit, wish I was smart enough to understand the importance of that moment! We had dinner at Chandon while it was still under construction and raining hard. Explored BV, Heitz, Montelana, Mondavi - jewels of the moment. Those experiences were/are indelibly etches in my mind, fanning wafts of joy and reflection. With decades of wine experiences, hundreds of producers, hundreds more wine tastings, and professional credentials as a Sommelier, I love sharing with new friends.

Executive drowning in creativity My career has found me to be responsible for igniting creativity and innovation at large companies, such as Levi’s, Banana Republic, Hyatt, Hershey’s, Stoller Wine, and others. Was a cool career, triggering senses, leading to new thinking, collaboration, innovation, joy and a more attuned perception of the future. Yes, a link.I loved deploying the tenents of neuroscience in search of ways to inspire creativity, fully understanding the role of sensory stimulation related to happiness, while collaborating with musical partners such as Peter Himmelman and Big Muse, Midnight Texas, and a lady from Peru who played a digital violin with a glass sphere and laser beams.

Roots, mon

Now I am back to my roots, having I am heading back to my roots, on the path to becoming one of the masters, years ahead on the horizon time standing still, a microcosm of 8,000 years before me.

You’re invited to the C’EST WHAT? experience

Welcome to C’EST WHAT? Wine and Sensory stories. Join fellow wine lovers in a weekly immersion of stories about the sense of place, reviews of specific wines, regions, producers, and culinary pairings as well as the bizarre conversations that emerge when, eh, you and friends are drinking wine.

Love Chalky?

I love gathering five wines together in a theme, region, emotion, style, or graphic representation. For example, love the Andre Clouet Chalky Champagne, a snow-white bottle and box that is named after the chalk soil that grapes that are grown in the Champagne region.

See You Soon!

Join me once a week for an easy-access ride into the love of wine, different from other wine sites because I am focused on the creativity of wine, the connection between wine and sensory delights, and the link to the future. With inspiring and practical advice on how to select and pair your wines. Subscribe today and see you soon!

By michael January 28, 2025
Roaming Leads to Beauty I roamed through a stunning morning down a beautiful road west of Salem, Oregon, winding past modern housing developments before giving way to the charm of history. Around the corner from the Spring Valley Community Center, which was originally a school for the farm children of Zena—still standing proudly since 1907—past a llama farm and a mile or so beyond the esteemed Lingua Franca Winery in the Eola-Amity AVA, lies Seven Springs Vineyard. Here, approximately 80 acres of rolling hills are composed of volcanic basalt, fertile Jory clay, and something intangible yet unmistakable: love for the terroir. Seven Springs Seven Springs was first established as wine country in the early 1980s by the MacDonald family and is now stewarded by Evening Land Vineyards, which is a sibling of Rajat Paar’s Domaine de la Cote in the Santa Rita Hills AVA near Lompoc, creating world-class Pinot Noir. There, the vineyards flourish in terroir blanketed in marine sedimentary soils, ancient diatomaceous shale beds, deeper layers of clay and coastal fogs. With biodynamic practices, Evening Land nurtures Pinot Noir, Gamay, and Chardonnay grapes on this ethereal property, cloistered from the hum and buzz of the outside world. The Harp and the Accord Seven Springs’ connection to the land mirrors the Eola-Amity Hills’ rich tapestry of history and natural phenomena. The hills around Seven Springs loop and dip, alternately shielding or welcoming the winds from the Oregon Coast Range. These breezes stream through the Van Duzer Corridor, one of Oregon’s newest AVA. The region of Eola draws its name from the Aeolian harp, a mystical instrument that sings harmonic tunes simply by being touched by the wind, its strings vibrating in invisible waves of sound. Amity, meanwhile, owes its name to an amicable resolution between two rival communities in the 1840s, resulting in the establishment of a shared school. The Kalapuya Tribe once cultivated this land, growing camas and wapato—plants with culinary and medicinal significance that echo the harmony of this terroir. Evening Land captures this sense of harmony, history, and natural music, producing wines that are quiet yet eloquent. These wines whisper aromas and flavors shaped by the intricate and evolving terroir of the Eola-Amity Hills AVA, tended by my host and head winemaker John Faulkner. The Meaning of Terroir-Driven Wine Evening Land proudly embraces the philosophy of “terroir-driven” wine. This commitment is no surprise, given that Rajat Parr is one of the world’s most esteemed winemakers. He applies his culinary finesse to the unique terroir of the main property, Domaine de la Côte in the Santa Rita Hills AVA. At Seven Springs, winemaker John Faulkner delves deeper into this concept. He explores the possibility that the vineyard’s 80 acres may harbor up to 100 variations of soil, each subtly influencing the character of the grapes. His pursuit of precision aligns with biodynamic principles, seeking to refine both farming and winemaking. Microclimate and Electromagnetic Geology Enter Pedro Parra, a.k.a. Dr. Terroir, a Chilean consultant revered for his groundbreaking work in geology-driven viticulture within Burgundy. While most focus on soil composition, Parra looks deeper—literally—to the rocks beneath, believing that geology is the key to understanding a wine’s texture and mouthfeel. Parra employs advanced techniques like electromagnetic scanners—tools more commonly used in mining—to map the soil’s electrical conductivity. This reveals the clay content, which often predicts wine’s fruit density and plushness. Additionally, he digs trenches across vineyards, inspecting the rock layers and evaluating their impact. Harder rocks, for instance, yield wines that are linear and austere, while decomposed rocks lead to rounder, more generous wines. Evening Land Flight At Seven Springs, John and his team are excavating nearly 100 trenches, unveiling the complex geological tapestry of sand, clay, iron, and volcanic rocks. These revelations promise an evolution in both vineyard care and winemaking artistry, the fruits of which may fully reveal themselves decades from now A Flight of Pinot Noir John graciously guided me through a flight of Evening Land’s Pinot Noirs: Seven Springs, La Source, and Summum. He likened their complexity to language: Seven Springs, straightforward in English; La Source, elevated in French; and Summum, the pinnacle, Latin—both elusive and profound. Seven Springs and La Source Seven Springs feels like an old friend: approachable, generous, and with an air of simplicity that belies its sophistication. Its aromas are earthy and vivid, with Oregon Waldoberry leading the way, interwoven with red plum and the soft crinkle of autumn leaves. On the palate, it bursts with bright acidity balanced against fine-grained tannins, finishing with a touch of spice reminiscent of star anise. La Source, by contrast, is a poetic sibling. Its elegance lies in its restraint, offering a nose of dried roses, ripe black cherries, and delicate hints of forest floor. The palate is more layered, with flavors unfolding in waves—bramble, Olallieberry tartness, and a soft yet persistent minerality. The structure is precise, with a polished texture that feels akin to lace. Together, the two wines are sultry and playful, exuding a sense of joy that feels especially resonant in winter. If these two wines were music, they would echo Lindsey Stirling: lush orchestrations, soaring melodies, intricate craftsmanship, bowing technique, and use of vibrato, some that inspire the awe of a motion picture soundtrack. The Summum Experience The 2022 Summum Pinot Noir, poured via Coravin on-site, felt enigmatic to me at first. The wine’s whispers were subdued but hinted at something extraordinary. That’s partly because of my naïveté and lack of experience. At home, I opened the bottle fully, allowing it to evolve overnight. By morning, the whispers became melodies, revealing a bouquet of farmers market raspberries, violets, autumn leaves, and Earl Grey bergamot. On the palate, it was symphonic, with bay leaves, dusty lavender, smoked sea salt, and freshly bloomed roses creating a meditative harmony. Aged for nine months in Ermitage barrique, which is a unique French Oak barrel, perhaps produced by a cooperage such as Tonnellerie https://tonnellerie-ermitage.com/en/group/ (that place is worthy of another story), known for its custom-crafted, French barrels with lighter toasting levels, often used to mature wines while highlighting their fruit character, which is exactly what Summun exudes for me, light and ethereal notes of vanilla and clove. I love when wines are incomparable but, for me, there’s an irresistible temptation to compare, so there’s a reference point in memory. For me, the Summun feels like Vosne-Romanee, perhaps Domaine Jean Grivot Vosne Romanee 1er cru "Les Beaux Monts, which is a tiny vineyard producing Pinot Noir with similar character but at a significant price premium. With Gratitude The older I get, the more I want to learn. I trust the 2022 Summun will also prosper with age. left Evening Land grateful for insights, more enlightened, my senses awakened to the intricate links between terroir, aroma, flavor, and music. I am excited to share the wines in a formal tasting with my clients who will be new to Evening Land. Enya’s lyrics from her song “Evening Falls” resonate with the wines of Evening Land—anchored in a sense of place yet transcending time and space “Even though I leave, Will I go on believing, that this time is real Am I lost in this feeling? Like a child passing through Never knowing the reason I am home, I know the way. I am home, feeling oh, so far away” But home, like the wines of Evening Land, is a place that exists both here and far away. For an unforgettable journey into the wines of Evening Land and other amazing wines for wine- tasting events in Lake Oswego and Portland, guided by sensory storytelling and a sommelier’s touch, contact Michael Perman at C’EST WHAT? Wine and Sensory. www.cestwhatwine.com michael@cestwhat.org For an unforgettable journey into the wines of Evening Land and other amazing wines for wine- tasting events
By Michael Perman January 16, 2025
January and February can feel like the year’s gloomiest chapters, but what if we turned them into a season of love, connection, and...
By Michael Perman January 10, 2025
Announcing SOUL OF WINE, STATES OF MIND, our wine-tasting portfolio for 2025 January and February Wine Tasting in Lake Oswego is about...
By Michael Perman January 8, 2025
Soul of Wine by C'EST WHAT? Wine and Sensory Introducing innovation in wine tasting events for business and private residences....
By Michael Perman January 5, 2025
With C’EST WHAT? Wine and Sensory, you can create an unforgettable wine-tasting experience for teams and clients
By Michael Perman January 5, 2025
Neskowin Sky by Michael Perman, C'EST WHAT? Wine and Sensory Your teams and clients deserve a break—a chance to step away from the...
By Michael Perman January 4, 2025
Wine Tasting in Lake Oswego is going to be fabulous in 2025. Here are three wines to navigate the beginning of the year with joy, glow,...
By Michael Perman January 3, 2025
Wine Tasting in Lake Oswego, C'EST WHAT? Are you ready to elevate your wine-tasting game? Lake Oswego, Oregon, has become a hub for wine...
By Michael Perman December 28, 2024
Wine Tasting in 2025 is going to be fabulous. C'EST WHAT? How did we arrive here so swiftly, like a comet streaking through December’s...
By Michael Perman October 1, 2024
Choosing the Best Wines for Thanksgiving and Native Day Meals Welcome to the autumn season of delicious gatherings! Thanksgiving and...